Project summary 

This logo was selected for the final stage in an online branding contest, although it was not selected as the winning design. Prince Orthodontics is a modern orthodontic office that delivers exceptional service and smiles. The client wanted a geometric and modern logo with a formal character to represent the company. 

The brief challenge was to design a logo without using a tooth or teeth icon. Instead, create a symbol using the letter “P” and right next to it place the title “Prince Orthodontics”. The word Prince had to be on top of Orthodontics and have the exact same width across. There are horizontal and vertical versions of the logo for different presentations and purposes.