Project summary 

This logo was selected for the final stage in an online branding contest, although it was not selected as the winning design. Karlan Capital is a consulting firm that sources turn-key construction services. With a fully professional team of general contractors, providing specialized data center construction. 

The main idea is a square shape conveying construction and stability. Clean lines are based on a geometric grid with primary and secondary name variations for versatility. The icon can stand by itself for a favicon, app button and more. The primary colors were provided for presentations in white and blue backgrounds.